MYTH at Style Origin

MYTH took part in Greenbelt's Style Origin over the weekend (March 25-26, 2011), and we just had to share how the host wore a gorgeous gown by our very own Joel Escober:

We were in great company, with our fellow homegrown designers and retailers taking part in the Fashion Walk.

It really was an honor to be part of such a showcase of talent! We hope you can join us next time!

MYTH's talented designers: Chris Diaz, Joel Escober, Francis Libiran, and Noel Crisostomo

Myth is On Sale!

Been eyeing something at Myth? Now could be your chance to get that particular piece, we're on sale at up to 50% until March 25. See you at our store!

Proudrace x MYTH

We are so pleased to announce Proudrace's exclusive capsule collection for MYTH!

Here's the official announcement:

The label is still sticking to it's minimal aesthetic took inspiration from Kingston rRde Boys, Aston Ellis' music, a little bit of roughness from The Specials and reggae artists from the '70s like Althea and Donna. Fascinated with the clothes that they wear every performance, Proudrace translated their style into a contemporary collection that fits the modern lifestyle. 

We will be launching our very first capsule collection for MYTH this Friday March 25 at Greenbelt 5. Head on to MYTH to see some of the first few pieces at the store and shop. Let's support local fashion. 

MYTH: 

2/F Greenbelt 5, Ayala Center

Makati City

www.mythlifestyle.com 

PROUDRACE:

www.proudrace.com 

info@proudrace.com

You're Invited: Style Origin at Greenbelt

You are all invited to Style Origin at Greenbelt, on March 25, 26 and 27, 2011. Come one, come all!

Meet AVA

 

If you haven't heard of AVA yet, then it's high time you did! AVA was recently featured in an article by Christine Dychiao for The Philippine Star's On the Radar. 

AVA is the Philippines’ first invitation-only shopping community offering handpicked items up to 70 percent off. 

What is so great about AVA is that more than just offering the hottest foreign designer labels, they are working with local labels, designers and retailers, like us, to promote Philippine fashion and design.

We are proud to announce that MYTH will be in the starting line-up, when AVA kicks off  their first ever sale this April 2011, along with BCBG Max Azria & Betsey Johnson.  

To find out more about AVA, read here and then, sign up here.

In the Press: Noel Crisostomo in Preview, March 2011

Noel Crisostomo really has his pulse on what women want, especially what women want for Spring/Summer 2011, that Preview deemed it worthy to shine their designer spotlight on him, for their March 2011 issue.

Noel will also be launching a collection in AVA.ph, watch out for more news on that, soon!

Meet the President: Louis Claparols

(Photo by Dairy Darilag for Sense&Style)

Louis Claparols, former President of the Young Designers Guild (YDG), has come a long way since his embellished Imelda t-shirt days.

(Photo from louisclaparols.mulitply.com)

While he has matured and evolved as a designer, his fun, playful and very wearable aesthetic is still a force to be reckoned with. Check out his designs as seen on Metrowear 2010:

(Photos by Bruce Casanova)

Louis grew up in Iloilo and credits his mom for his interest in fashion. In his designer profile for Ensembles, where he launched a capsule collection back in 2010, he shared, “I grew up with a very chic mom, and I believe fashion is in our blood”. He initially worked in retail, clocking in valuable experience from Paul Smith, Armani and Hugo Boss before charting a career in fashion design. 

The self-taught designer studied patternmaking under Jojie Lloren and considers the very talented Ivarluski Aseron as his mentor.

While Louis is already getting known for his use of bold colors and geometric patterns and prints on his designs, he tells Cheche Moral of PDI that he feels he has yet to create a definitive look that is distinctly his. We are already blown away with his designs, and we can barely imagine what he means by having a look he will deem fit to be called his own. Knowing Louis, he will continue to push the envelop and explores the limitless possibilities of what he can do. Take for instance, his couture cakes for the Hyatt!

We consider ourselves lucky to be working with him, and bringing the best of Louis to all of you!