Thursday, January 6, 2011

Meet MYTH's Designer: Noel Crisostomo


At MYTH, we carry the creations of Manila's talented designers, as well as a line of our very own, eponymously called - MYTH.

MYTH is designed by Filipino-Canadian Noel Crisostomo, who came back home to Manila after a series of successful design stints abroad, packing Sunny Choi, Club Monaco and Ports 1961 under his belt. He is the epitome of Filipino talent honed and skilled by his education and experience abroad.

Noel made his first pair of pants at age 10, learning from his mother who sewed clothes for her eight children. At 15, he landed his first summer job as fashion illustrator. He later studied Architecture at the University of Santo Tomas in Manila. Noel shifted back to fashion design when he and his family immigrated to Canada and enrolled at Ryerson University in Toronto.

In 1996, he successfully launched his own women’s wear company, under the eponymous label, Crisostomo. His first Spring Collection show was well received by both the media and the retailers. He became a regular feature in Canada’s top publications such as Flare, Toronto Life Fashion and Elle. After the second collection, he garnered The Best New Canadian Designer award presented by The Fashion Group International.

In 1999, Noel took a break from his business and became a design teacher at Ryerson University while joining retail giant Club Monaco as Senior Design Consultant. He later became the right hand man for Canada’s leading evening wear designer Sunny Choi. Their collections were sold at Saks Fifth Avenue, Neiman Marcus, Nordstrom and Holt Renfrew, and has graced the red carpet such as the Oscars, Golden Globe and The Emmys. In 2005, Noel was appointed to lead the design team of the international brand Ports 1961 White Label collection in China.

In November 2007, Noel went back to Manila for a vacation and saw a potential in the fashion industry. He decided to stay and reestablished his company. In May 2009, he opened his shop at Vito Cruz Extension in Makati selling his RTW line and also offers custom design.

With a North American design sensibility and his love for “haute couture and tailoring traditions”, Noel has developed a personal vision of timeless elegance, where the classic generates a new modernity.

“Sleek, clean, polished, architectural, inventive, practical, ingenious, modern, fresh, elegant, restrained and classic are the words that describe my style.”

Read more about Noel and his line for MYTH, in an article by Philippine Daily Inquirer's Alex Vergara, HERE.

Wednesday, January 5, 2011

Meet our Creative Director: Randy Ortiz


Our Creative Director, Randy Ortiz,  is a fashion favorite. Not just amongst fashion enthusiasts, but with socialites and A-list actresses as well.

In a feature by Isha Andaya of  Stylebible.ph, she says Randy's "combination of business sense and artistry has made him one of the country's most admired designers."

At MYTH, Randy is responsible for conceptualizing the store's changing collections, encompassing clothing, art, and lifestyle products.



While he continues to produce his trademark dresses and suits for his select clientele, MYTH has become home to Randy Ortiz Purple Label - composed of men's shirts and trousers, bow ties and jackets:


...as well as women's dresses and leather accessories.




If you've always wanted something from Randy Ortiz, but at a pret-a-porter price, then we are sure you would love his Purple Label line, available exclusively at MYTH.

Saturday, January 1, 2011

Happy New Year starts with a SALE!

Wow, the holidays were hectic, right? If you are still in the mood to shop, I just thought I'd share with you that MYTH is having a clearance sale!

Check out some of the pieces that might catch your fancy...

Tuxedo shirts and dress shirts for HIM:

Tops and dresses for HER:




Sale is ongoing now, until January 15, 2011.

Tuesday, December 7, 2010

MYTH turns Three!


Three years ago to this day, Jayjay and I brought to life our dream of creating a store that celebrated Filipino talent. That dream was MYTH.

We had always wondered about the proliferation of European and even Asian brands in the malls, while there was a lack of presence from our local designers. Together with Randy Ortiz (our creative director), we decided (in one night!) to put together a compelling list of artists chosen for their creativity and pioneering designs.

Our initial roster was like a powerhouse of Filipino talent: Randy, Dennis Lustico, Doltz Pilar, Henri Calayag, Ivarluski Aseron, Jing Monis, Joey Samson and Jojie Lloren. A few years later, Jojie, Dennis, and Doltz left our stable, and young foreign-educated designers Mich Dulce and Vanessa Ang briefly found a home in MYTH. Today, joining Randy, Henri, Ivar, Jing and Joey are: Chris Diaz, Francis Libiran, Joel Escober, Louis Claparols, Noel Crisostomo, and Tweetie de Leon. We've also launched our very own in-house label, eponymously called MYTH, and designed for us by Noel Crisostomo.


And we intend to add more and do more as we discover and uncover Filipino designers who are a class of their own.

As we turn three, we've put up this blog so you can join us in this journey of discovery, zooming our eyes on Filipino craftsmanship and artisan skills. Visit us too, for updates on fashion, beauty and lifestyle must-haves that best complement our pieces at MYTH. And of course, consider this a venue to share with us your love and passion for Filipino design.